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Thursday, September 10, 2009

Groundbreaking Planning Ruling Launches Joao Pessoa, Brazil onto World Stage

By Leslie Richards

After many years of negotiation the Federal Government, Ministrio Pblico Federal (MPF) has granted the state of Paraba permission for the construction of a conference centre in the state capital of Joao Pessoa. The centre will be constructed in Cabo Branco, a tranquil area with a splendid beach and great restaurants and bars. It is Joo Pessoa's number one residential district and an ideal investment location.

The development will cost in excess of $50 million, with works due to commence at the end of September. The Infrastructure Secretary, Francisco Sarmento, has stated that the State of Paraba has agreed all of the terms required by the MPF and the Federal environmental agency.

The conference centre sits within a large masterplanned area with proposals for at least six large resort hotel schemes. Investors have watched with interest as legal arguments have raged over the land for over 20 years.

The area has some of the best beaches in Paraiba, and it has been environmental concerns, which have delayed the development of this location and the expansion of the city. The essence of the agreement between State and Federal bodies was agreement on the safeguarding of existing wildlife, vegetation and protection of the beaches.

This agreement will bring a boom to tourism in Joao Pessoa and will be a landmark development within the North East of Brazil, states Sarmento. The building will help to improve the touristic network we already have in place and will give us increased drawing power in our low-season months he goes on to say. Real estate prices are forecast to increase massively now that this legal impasse has been resolved. The new hotels and resorts will have a knock-on effect throughout the city, which is good news for the canny investors who already have Joao Pessoa on their radar.

Joo Pessoa is one of Brazil's hidden gems. The capital of Paraba state, it offers a compelling alternative to some of the Brazil's heavily developed high-rise beach resorts. Joo Pessoa is home to the eastern-most point of the Americas, Ponta do Seixas " the gateway to Europe.

It is widely recognized to be Brazils safest city and also its greenest. In fact it is the second-greenest city in the world. It offers an array of high quality restaurants, cheerful bars and a number of shopping malls.

Joao Pessoa has a lively cultural calendar and seems to play host to some high-profile event or other just about every weekend. From street races music festivals to art exhibitions and literary gatherings, there is always something special to see or do.

North East Brazil in general is receiving a lot of interest from the international investor market but the place on everyones lips right now is Joao Pessoa. Economic expansion and migration from the southern cities are fuelling the domestic market, ensuring a steady stream of buyers for new and resale properties and developers are struggling to keep up with demand. Couple this with the boom in tourism, a near-perfect climate and a year-round rental market and international investors can do little better than to invest in this exciting market right now. - 23221

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