Replace Dull Printed Investment Presentations with Innovative Videos
An investment banking presentation can be deadly boring, especially potential investors. Page after page of printed information, charts, graphs. Who has time to study and evaluate so much information? Can you? I just throw it into the wastepaper basket, unread. Someone spent uncountable hours preparing this information, but I don't care. I don't have time to spend reading. The day of the paper investment banking presentation may be over, however, to be replaced with the video presentation.
Imagine the interested prospect, searching for an investment opportunity. He receives a pile of book-length presentations from your competitors. How does he handle them? He pages through them, heaves a sigh, and tosses them in with the leftovers from lunch. How can you be seen? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can present your people in front of the prospect just as if they were visiting in person, and they can speak the words that the prospect doesn't have time to read. You can tell your story in pictures and bring it to life for the viewer. You can take them on a virtual tour of your facility. You can put your people in front of them. And all of this can happen just through your web site. With a video on the web, the viewer can see your video whenever is convenient, and as often as he likes.
A similar unread document is the annual report. Annual reports are required of public companies and are based on data that can be intrinsically interesting. But, no matter how innovative the design or how beautiful the photography, they are still filled with words to be read. You can be ahead of the pack if you re-envisage your annual report as a modern video annual report. Bring your dull data to life. Bring your people into visibility. Make your readers sit up and pay attention.
Third is the road show. A professionally, even artistically, produced video can take the place of the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can display your employees, your facility, and your product. Its more than just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.
The company that prepares your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be distributed to 50,000 qualified prospects. These recipients can then easily share your video with their colleagues through Web 2.0 sharing and book marking tools.
This exciting, new technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will replace reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while eliminating disadvantages. - 23221
Imagine the interested prospect, searching for an investment opportunity. He receives a pile of book-length presentations from your competitors. How does he handle them? He pages through them, heaves a sigh, and tosses them in with the leftovers from lunch. How can you be seen? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can present your people in front of the prospect just as if they were visiting in person, and they can speak the words that the prospect doesn't have time to read. You can tell your story in pictures and bring it to life for the viewer. You can take them on a virtual tour of your facility. You can put your people in front of them. And all of this can happen just through your web site. With a video on the web, the viewer can see your video whenever is convenient, and as often as he likes.
A similar unread document is the annual report. Annual reports are required of public companies and are based on data that can be intrinsically interesting. But, no matter how innovative the design or how beautiful the photography, they are still filled with words to be read. You can be ahead of the pack if you re-envisage your annual report as a modern video annual report. Bring your dull data to life. Bring your people into visibility. Make your readers sit up and pay attention.
Third is the road show. A professionally, even artistically, produced video can take the place of the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can display your employees, your facility, and your product. Its more than just another PowerPoint slide show, although this presentation can contain slide show-type material. It will be a living representation of your company, its people, and its offerings.
The company that prepares your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be distributed to 50,000 qualified prospects. These recipients can then easily share your video with their colleagues through Web 2.0 sharing and book marking tools.
This exciting, new technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will replace reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while eliminating disadvantages. - 23221
About the Author:
Chuck Stewart discovered how a CEO can be assured of making a high quality investment banking presentation each and every time through the use of modern video technology. He discovered that, delivered through traditional means, an investors meeting is expensive to deliver and varies from meeting to meeting in its quality.
posted by X - Men @ 1:03 AM
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